I was just having a conversation with a business partner talking about how much activity is required to hit appointment and conversion goals. So, how much is enough?
I don’t know what the math for each partner would be, but what I do know is that it has to be enough.
I was watching a keto fitness expert on Joe Rogan a couple of years ago and Joe asked him something to the effect of, “What is the most someone can eat on a keto diet and not gain weight?”. In response to that question, the guest said, “You are asking the wrong question”. He then went on to explain that in his diet plan he tries to find the least amount he can eat while providing adequate nourishment for his body and avoiding the permanent stress of hunger. In other words, he was not trying to get away with something as a lifestyle, but rather he was erring on the side of overachievement to achieve a formula for success.
The reason why we ask “how much do I need to do…” is often motivated by trying to find the minimal amount of effort to accomplish our goals.
Instead, why err on the side of too much? We need to create that formula of success of having too many leads, too many calls, too many appointments, too much fact-finding, too much problem selling, too much solution selling, and too many annuity applications. Wouldn’t it be easier to find out how much is enough if you overshoot your target goals?
If you try to do the minimal approach to success, it will be pretty much a guarantee that you will miss your mark.
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